November 7 chapter meeting: Perfecting Your Author Platform, with Ally Machate

Saturday, Nov 7, 2015, 10:30 a.m. to 12:30 p.m.

Perfecting Your Author Platform: Why Background Matters, and How to Get the Right One

In today’s highly saturated book market, a strong publicity and marketing campaign requires that authors have a solid platform to get the kind of attention necessary for sales. But what is a platform, what is it used for, and how do you build one? How does it affect your book deal, or whether you get one at all? How does it help you sell more books, whether you self-publish or have a publisher?

In this workshop with award-winning editor Ally Machate, you’ll learn how to evaluate the “planks” you already have and how to design a blueprint for building a bigger, stronger platform—the most critical tool in your toolbox after the book itself.

About the Speaker

Ally MachateAlly E. Machate is a bestselling book collaborator, award-winning editor, and expert publishing consultant who loves using her insider knowledge of the publishing industry and wealth of experience to help others reach their publishing goals, whether it’s showing a writer how to improve a manuscript, get an agent, or self-publish, or ghostwriting a book to help an entrepreneur skyrocket her business platform to new levels. Since 1999, she has assisted, guided, and supported would-be authors on their publishing journey and takes pride in serving as their books’ best ally. Grab Ally’s free gifts and learn more at and


Location and Directions

Date/Time:     Saturday, November 7, 2015, 10:30 am to 12:30 pm

Location:       Mid-County Community Recreation Center / 2004 Queensguard Road / Silver Spring MD 20906

Directions:     ICC Exit 182 Layhill Rd (at Exit, turn Right/South) to (Left) Queensguard and immediate Right into parking lot

Norbeck Rd N/W or Connecticut Ave N/W to (Right) Bel Pre Rd to (Right) Layhill to (Left) Queensguard and Immediate Right into Parking lot


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